Cross-Cultural Communication
Structural Metaphors of Headlines of Financial and Economic Articles and Their Translation Strategy: Based on The Economist
Abstract
In the new era of information and technology, an increasing number of people can get easier access to original western magazines and news reports, thus attaining first-hand information. The Economist, a journal in UK that is read worldwide, includes various sections like World News, Politics, Business, and Finance and Economics. It is necessary to conduct relevant researches on headlines, which provide central ideas of full texts to readers. Structural metaphor, one of three major kinds of conceptual metaphor, is a development of traditional metaphor theories under a cognitive perspective. Due to the wide use of structural metaphors in headlines of articles about business and economics, and the importance of their translation for Chinese readers, the present author intends to discuss the types of structural metaphors and their corresponding translation strategies by taking some of the headlines from “Business” and “Finance and Economics” columns of The Economist as a case study.
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DOI: http://dx.doi.org/10.3968/12070
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