The Internet: The Frontier of Cultural Soft Power in Cross-Cultural Transmission

Pingping WANG, Aimin NIE, Juanjuan CUI

Abstract


As a significant carrier of culture and cultural products, the Internet plays a significant role in cross-cultural transmission. Within the framework of Soft Power theory, the phenomenon of cross-cultural transmission on the Internet is analyzed, and further study of its causes are conducted. Culture has become a prominent element of soft power. With globalization and consumerism as the context, cultural industry flourishes. Meanwhile, the Internet develops exponentially, becomes a powerful agent between culture and economy and performs as the frontier of cultural soft power in cross-cultural transmission. 


Keywords


the Internet; Cultural Soft Power; Cross-cultural Transmission

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DOI: http://dx.doi.org/10.3968/12336

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