Epidemic Discourse and National Image Construction From the Perspective of Visual Grammar Theory

Rongchun JIANG, Haiming ZHOU

Abstract


A good national image helps to enhance the country’s voice in international diplomatic activities, and helps to strengthen the country’s soft power. As an important part of social reality, discourse plays an important role in the process of international diplomatic scene and national image construction. In recent years, with the global spread of the COVID-19 epidemic, news and public opinion around the world have focused on it, and a large number of news reports have emerged. Based on the theoretical framework of visual grammar theory and Halliday’s systemic functional linguistics theory, this study analyzes the relationship between epidemic discourse and national image structure from three aspects: reproduction function, interaction function and composition function, and puts forward targeted suggestions for building a good national image.


Keywords


Epidemic discourse; National image construction; Visual grammar theory

Full Text:

PDF

References


Bai, X. Y. (2021). Public health crisis and media discourse construction of national image: Based on the report of COVID-19 in People’s Daily (overseas edition). News Culture Construction, (03), 32-33.

Boulding, K. E. (1959). National Image and International Systems. Journal of Conflict Resolution, 3(2), 122. Quoted from Zhou Lintong: New York Times’ Research on the Construction of China’s National Image

Hu, Z. L., Zhu, Y. S., Zhang, D. L., & Li, Z. Z. (2017). Introduction to systemic functional linguistics (p.274). Third Edition. Beijing. Peking University Press.

Jervis, R. (1989). The logic of images in international relations. New York: Columbia University Press.

Kress, G., & Van Leeuwen, T. (1996). Reading images: the grammar of visual design. London & New York: Routledge.

Qiu, W. Q. (2021). A discourse study on the construction of Chinese national image under the “the Belt and Road” initiative of China Daily. Radio＆TV Journal, 1, 171-173. China Academic Journal Electronic Publishing House.

Wang, S. L. (2022). Corpus based discourse construction of the national image of the economist’s China related COVID-19 report. Hunan University of Industry Journal of Science (Social Science Edition), 27(6), 78-89




DOI: http://dx.doi.org/10.3968/12953

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Author(s)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture