Deploying Social Media Tools for Political Awareness Creation Among Mass Communication Students in the University of Jos

Solomon Samuel Gonina, Satkyes Samuel Mwansat

Abstract


The world continues to experience changes in all spheres of human engagement and daily survival. Top on the list are those changes that come with technological advancement is the advent as well as the rapidly increasing deployment of social media tools. Humans have found and are still finding ways to keep up with the changes that daily saturate the digital world. The Nigerian political environment is not left out as it tries to move from analogue to digital operations. Social media usage is one prominent resultant effect of the advanced digital world. It is against this backdrop that this study sought to find out possible benefits of Deploying Social Media Tool for Political Awareness Creation among Mass Communication Students of the University of Jos. The study sampled 271 respondents who were students of Mass Communication in the University of Jos. The findings, conclusions and recommendations from this study are quite revealing, as they all speak to the continuing relevance and importance of social media usage as veritable tools for the creation of political awareness.


Keywords


Media evolution; Social media; User-generated content; Uses and gratification; Political awareness

Full Text:

PDF

References


Abonu, D., N., Ogunlade, F., O. & Yunusa, B., M. (2015). Assessment of political awareness among students of social studies in Nigerian secondary schools for citizenship. International Journal of Education and Research, 1(12), 1-10.

Ali, S. (2015). The democratic attitudes of students and their political participation. Munich: GRIN Verlag.

Anim, E. (2013) Media Convergence, Social Media and Societal Transformation: The Nigerian Journal of communication, 2(1), 1-24.

Asuni J. and Farris J. (2011), Tracking social media: The social media tracking centre and the 2011 Nigerian elections. Abuja: Shehu Musa Yar Adua Foundation.

Buhari, S., R., Ahmad, I., G & Ashara, B., H. (2018). Use of social media among students of Nigerian polytechnics. International Conference on Communication, Media, Technology and Design, 2(3), 24-28.

Claassen, R. L. (2011). Political Awareness and Partisan Realignment: Are the Unaware Unevolved? Political Research Quarterly, 64(4), 818-830.

Ekpenyong, M. (2013). The need for political awareness for Africas younger generation. African Journal of Political Science and International Relations, 7(2), 31-32.

Ezeah, G. H., Asogwa, C., E., & Obiora, E., I. (2015). Social media use among students of universities in south-east Nigeria. Journal of Humanities and Social Sciences, 16(3), 23-32.

Ferguson, R. (2014, October 19). Uses and gratification theory. Retrieved March 16 2022 from https://www.studymode.com/essays/Uses-And-Gratification-Theory-6122564.html

Huang, L., & Lu, W. (2017). Functions and roles of social-media in media transformation in China: A case study of “@CCTV NEWS”. Telematics and Informatics, (34), 774-775.

Jiang, L. C., Bazarova, N. N., & Hancock, J. T. (2014). The disclosure-intimacy link in computer-mediated communication: An attributional extension of the hyperpersonal model. Human Communication Research, 37(1), 58-77.

Kietzmann, J.H, Hermkens, K., McCarthy, I. & Silvestre, B.S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251

Madueke, O. (2017). The role of social media in enhancing political participation in Nigeria. International Digital Organisation for Scientific Research, 2(3), 44-54.

Manning, J. (2014). Social-media, definition and classes. In K. Harvey (ed.). Encyclopedia of Social-Media and Politics (pp. 1158-1162). Thousand Oaks, CA: Sage.

Mukhopadhyay, S., & Gupta, R., K. (2014). Survey of qualitative research methodology in strategy research and implication for Indian researchers. SAGE Journal. Retrieved March 22 2021 from https://journals.sagepub.com/doi/abs/10.1177/0972262914528437

Nigerian Communications Commission (2019, May 17). Internet Access in Nigeria. Retrieved March 11, 2022 from https://www.ncc.ng.org

Okeke, C. (2010) Student unionism and the politics of today. NBF NEWS. Retrieved March 29, 2022 from https://www.nigerianbestforum.com/blog/studentunionism-and-the-p.

Osahenye, K. (2012, February 25). The social media challenge. The Guardian, pp.52.

Rahman, S. & Razali, C. H. (2018). Political awareness among students. Journal for Social Sciences, University Teknologi MARA Cawangan Pahang, 22(4), 130-133.

Rikke, O. & Karin, L. (2017). Workshops as a research methodology. Electronic Journal of e-Learning, 15(1), 70-81.

Saroha, J., K. (2016). Political awareness among youths. International Journal Engineering and Management Research, 6(5), 574-576.

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104 (68), 333-339.

Solhaug, T., Denk, T., Olson, M., & Kristensen, N. N. (2018). Political Awareness, Concept and Measurement. A paper presented for ECPR general conference. Hamburg, Germany.

Sponcil, M. & Gitimu, P. (2015). Use of social media by college students: Relationship to communication and self-concept. Journal of Technology Research, 1(1), 1-13.

Taye, B., Pius, I., & Emokiniovo, O., A. (2020). Influence of social media on democratic governance in Nigeria. International Journal of Media, Journalism and Mass Communications, 6(1), 13-20.

Wonah, I., E. (2018). Students Union and Politics in Nigeria. Quest Journals Journal of Research in Humanities and Social Science, 7(7), 28-32.




DOI: http://dx.doi.org/10.3968/13094

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Cross-Cultural Communication

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture