Cross-Cultural Communication
New Tasks and New Paths for Confucius Institutes in Communication of Chinese Culture: Taking the Practice of Confucius Institute of University of French Polynesia as An Example
Abstract
The international situation and the requirements for Chinese national development in the new era have placed renewed and higher demands on the overseas communication of Chinese culture. Confucius Institutes, with their important mission of disseminating Chinese culture, are also facing new tasks and urgently need to explore new paths for Chinese cultural communication. This article will take the example of the Confucius Institute of University of French Polynesia (UPF) to explore the new paths of Chinese cultural communication from diverse perspectives, cultural teaching models and content innovation, and the digital transformation of cultural communication.
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DOI: http://dx.doi.org/10.3968/13374
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