On Strategies for International Communication of Jingdezhen Ceramic Culture in the All-media Era

Hongchun DENG, Yuehua MA

Abstract


Cultural soft power is a core factor for measuring the comprehensive national strength of a country. Jingdezhen ceramic culture is an important part of Chinese culture, so its international communication is of great significance to enhance the soft power of Chinese culture. The present all-media era provides a new opportunity for the international communication of Jingdezhen ceramic culture. Three strategies can be adopted to improve the international influence of Chinese porcelain: To have a firm confidence in ceramic culture and an advanced communication concept; To unify ceramic culture resources and tell colorful ceramic stories; To integrate traditional and new media and establish multi-dimensional communication channels.


Keywords


All-media; Jingdezhen ceramic culture; International communication

Full Text:

PDF

References


Chen, B. W. (2016). From Culture-orientation to People-orientation---International Communication of Chinese Ceramic Culture. News Knowledge, (11), 25-29.

Fan, L. J. (2018). A Study on Jingdezhen Ceramic Culture Based on Cultural Confidence. Identification and Appreciation to Cultural Relics, (05), 40-43.

Gao, X. Y. (2021). International Communication of Ceramic Culture under the Background of the Belt and Road Initiative. News Culture Construction, (12), 4-6.

Hong, L. (2021). On the International Communication of Jingdezhen Ceramic Culture. Jiangxi Norman University,

Li, C. (2022). On Countryside Vitalization by Means of All-media Communication. Nanchang University.

Li, J. H. (2021). On Strategies of Communication of Chinese Excellent Traditional Culture in the All-media Era. Hunan University.

Peng, L. (2009). Four Key Transformations under the Background of Integrated Media. Youth Journalist, (02), 10-15.

Su, Y. H., & Wang, M. Y. (2011). On the International Communication of Hangzhou City Image. Economic Magazine, (03), 78-79.

Sun, D. J. (2010). On the All-media Communication of Xinhua News Agency. Beijing Institute of Graphic Communication.

Wang, M. (2019). Opportunities for Building the International Image of Jiangxi Province-- International Communication of Ceramic Culture under the Background of the Belt and Road Initiative. Communication Competence, (12), 16-17.

Wang, Y. (2020). On All-media Communication of Large-scale Exhibition. Shanxi University.

Xu, J. X. (2017). On Jingdezhen Advantages in Resources-- The Impetus for the Development of Jingdezhen Ceramic Culture Creative Industry. China Market, (10), 189-191.

Yao, J. X. (2010). An Analysis of Concept of All-media. Modern Communication, (06), 13-16.

Ye, D. (2018). On All-media Communication of Music Live Shows. Northeast Normal University.

Zhang, X. (2021). On the All-media Communication of Museum Media Image-- A Case Study of the Palace Museum. Sichuan Academy of Social Sciences.

Zhao, Y. J. (2016). On All-media Communication of Yimeng Revolutionary Culture. Chengdu University of Science and Technology.

Zhou, Y. (2009). On Building Core Competitiveness in the All-media Era. Modern Communication, (11), 14-16.




DOI: http://dx.doi.org/10.3968/13457

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Cross-Cultural Communication

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture