An Exploration of University Library Marketing

Yupeng SUN

Abstract


This paper will introduce the concept of marketing management of university libraries and is aimed towards carrying out market activities for a library in order to improve efficiency and service quality. Such a means of university library marketing should start the following aspects: a) establishing library marketing content; b) marketing channel applications; c) product strategy; d) marketing evaluation and feedback.


Keywords


University library; Market activities; Product strategy

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References


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Zheng, W. H., & Si, L. (2009). Research on the current situation and strategies of university library service marketing. Library Theory and Practice, (10), 96.




DOI: http://dx.doi.org/10.3968/%25x

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