The Development Strategy of Ice and Snow Tourism in Heilongjiang

Xiaochun SUN

Abstract


Heilongjiang Province has abundant resources for ice and snow tourism which has a time-honored history and its development scale is relatively large. But the ice and snow tourism in other regions at home and abroad is also developing rapidly, Ice and Snow Tourism in Heilongjiang faces significant challenges. Therefore, how to develop ice and snow tourism in Heilongjiang better and faster has become a hot topic for the government, people in the tourism industry, specialists and scholars in Heilongjiang Province. First, they analyzed the current situation of ice and snow tourism in Heilongjiang deeply, based on which they looked for the developing potential of ice and snow tourism in Heilongjiang, and then they used the SWOT analytical method to propose corresponding developing strategies and solutions by analyzing the advantages, disadvantages, opportunities and challenges of ice and snow tourism in Heilongjiang Province.


Keywords


Heilongjiang Province; Ice and snow tourism; SWOT analysis

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References


Huang, Q. D. (2010). Study on the minority of Heilongjiang province’s traditional sporting activities. Ice and Snow Sports, (3).

Song, Y., & Liu, W. (2008). Study on development strategies of Heilongjiang province ice-snow sports industry. Ice and Snow Sports, 2008, 30(1), 87-89.

Xian, Y. D. (2010). The influence of ice and snow culture on China’s winter mass sports activities. Ice and Snow Sports, (2)

Zhu, C., & Tang, B. S. (2010). Study on the strategy of Heilongjiang province ice-snow sports tourism industry to deal with the financial crisis. Ice and Snow Sports, 32(1), 93-96.




DOI: http://dx.doi.org/10.3968/7472

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