Assessment of the Adoption Level of Quality Management Within Jordan Media Institutions: A Communicator’s Perspective

Basim Tweissi, Naseem Twaissi, Aiman Al-Garrallah

Abstract


This study aimed at identifying Jordanian media communicator’s assessment of the adoption level of the principles of media quality management within three kinds of institutions (press and news agencies, radio, television and on line journalism). Having reviewed quality management literature and literature on the principles of media professional performance, the researchers developed eight essential dimensions. Quality tested dimensions, from a journalist’s perspective, encompass continuous improvement, organizational structure and relations, management’s commitment to the principles of quality, institutional encouragement, participation, independence, editorial policies, and benchmarking.
The results showed that quality management was, to a lesser extent, adopted by media outlet in Jordan. The results also revealed that continuous improvement was the most adopted dimension, whereas the least adopted was independence. The overall mean of the adoption level of all dimensions was 3.42. These results did not, nevertheless, indicate any sign of strong and effective adoption. The results also revealed that the difference in the adoption level was attributed to media type and ownership, but not to media outlets or journalists’ expertise.


Keywords


Media quality; Jordan media; Media performance; Communicator

Full Text:

PDF

References


Abu Arja, T. (1997). Professionalism of Jordan journalism: Human Resource: A field study. The Egyptian Journal of Media Studies. Cairo University.

Al-Azam, Adb-Almajid, & Khaznah, H. (2005). Jordanian attitudes towards media performance. Journal of Damascus University, 26(3-4).

Al-Kilani, S. (2003). Freedom of journalism in Jordan. Al-Sharif Al-Arabi Institution: Amman.

Al-Sayyid, M. (2005). Maintaining information content: Al-Jazeera Website. Presented for E-journalism Conference. Al-Sharga University, 22-23, November.

Badran, B. (1989). Press-governments relation in Jordan: A case study. Journalism Quarterly, 59, 335-40.

Breed, W. (1955). Social control in the Newsroom: A functional analysis. Social Forces, 33(4), 326-335.

Coromina, L., & Saris, W. (2009). Quality of media use measurement. International Journal of Public Opinion Research, 30(1), 424-50.

Gaziano, C., & Coulson, D. C. (1987). Effect of newsroom management styles on journalists: A case study of two newspapers. (Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (70th, San Antonio, TX, August 1-4, 1987) Microfiche. Washington DC.

Hafith, A. (2001). Regional media communicator: A field study. The Egyptian Journal of Media Studies. Cairo University: Cairo.

Hawatmeh, G., & Pies, J. (2011). Media accountability under patronage of the regime. Mapping Media Accountability in Europe and Beyond. In T. Eberwein, S. Fengler, E. Lauk, & T. Leppik-Bork (Eds.). Herbert Von Halem Verlag.

Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL vs. SERVPERF Scales. Vikalpa: The Journal for Decision Makers, 29(2), 25-37.

Jones, A. (2002). From vanguard to vanquished? The tabloid press in Jordan. Political Communication, 19, 171-84.

McQuail, D. (1994). Mass communication theory, an introduction (pp.185-211). Sage Publications: London.

McQuail, D. (1992). Media performance: Mass communication and public interest. Sage Publications: London.

Media Development Indicators: Framework for Assessing Media Development. (2008). Intergovernmental Council of the International Program for the Development of Communication. UNESCO. Paris.

Mosa, I. (1998). Characteristics of Jordan modern journalism: Al-Rai Newspaper. Al-Yarmouk Research: A Special Issue on Social and Human Sciences, 4(1), 81-115.

Nolan, D. (2008). Professionalism without professions? Journalism and the paradox of professionalization. School of Culture and Communication, University of Melbourne.

Nolan, D. (2009). Rethinking journalism culture and authority: Beyond professionalism. AN2CA09 Communication, Creativity and Global Citizenship. Brisbane.

Parasuraman, A. Z., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.

Sakr, N. (2008). Media reform in Jordan: The stop-go transition. In M. E. Price, B. Rozumilowicz, & S. G. Verhulst (Eds.), Media reform: Democratizing the media, democratizing the state (pp.107-132). New York: Routledge.

Schulz, W. (2000). Preconditions of journalistic quality in an open society. Paper For International Conference: New Media and Politics – Independent Journalism. Budapest.

UNESCO. (2012). Basic text (Constitution of United Nations Educational Scientific and Cultural Organization). Paris.

UNESCO. (1989). New communication the twenty-fifth session of the general conference of UNESCO. Paris.

White, D., (1950). The gatekeeper: Case study in the selection of news. Journalism Quarterly, 27, 326-90.

Zaller, J. (2003). A new standard of news quality: Burglar alarms for the monitorial citizen. Political Communication, 20(2), 109-130.




DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Basim Tweissi, Naseem Twaissi, Aiman Al-Garrallah

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture