An Exploration of Visual Sign Languages in Chinese Film Poster Design

Yinzhong HAO

Abstract


Film posters have the characteristics of intuitiveness, forms, culture and contampareity. Their propaganda environments are also extensive. Thus posters can spread film information effectively and quickly. To fully realize their propaganda effects, designers should deeply analyze the key elements and art characters of the visual signs of film posters, explore the principles and methods of words signs, illustration signs, color signs in designing film posters, and improve design connotations of film posters.

Keywords


Film posters; Design; Visual signs; Language

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References


Ogilvy, D. (2013). Confessions of an advertising man (pp.146-147). Beijing: China CITIC Press.

Wang, Y. N. (2013). A talk on the design art of Chinese movie posters. Movie Literature, (15), 153-154.

Zhang, Y. (2014). A thinking on how to improve the visual impact of contemporary movie posters. Movie Literature, (24), 142-143.

Zhao, B. (2012). The application of aesthetic principles in the designs of movie posters. Movie Literature, (21), 125-126.




DOI: http://dx.doi.org/10.3968/8693

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