Cross-Cultural Communication
Errors in Marketing Strategies & Services of Middle & Small Private Enterprises
Abstract
Net marketing is a new mar keting method. While there exist certain errors which have affected somewhat its development. We have to distinguish first of all those misunderstandings, then eliminate them for a better future development.
Key words: middle & small enterprises, net marketing, errors and strategies
Résumé Le marketing sur internet est une nouvelle méthodes de marketing. Lorsqu’il existe des erreurs qui ont influencé leur processus de développement. Il nous faut distinguer tout d’abord les malentendus, ensuite les éliminer pour un meilleur futur du développement.
Mots-clés : petites et moyennes entreprises, Le marketing sur internet, erreurs et stratégies
摘 要 網絡營銷是一種新型的營銷手段，在實施的過程中，企業難免出現一些誤區，或多或少地影響了網絡營銷這種最新型、最有前景的營銷手段的發展。要幫助民營企業縮短漫長的摸索過程，首先需要消除的是民營企業對網絡營銷的一些誤解，然後再把其從誤區中引領出來，讓網絡營銷逐漸為越來越多的企業所認識，隨著網路逐漸的平民化，越來越多的中小型企業已經開始感覺到，是到了該試試網絡營銷的時候了。
關鍵詞：中小型企業；網路營銷；誤區對策；策劃服務
Key words: middle & small enterprises, net marketing, errors and strategies
Résumé Le marketing sur internet est une nouvelle méthodes de marketing. Lorsqu’il existe des erreurs qui ont influencé leur processus de développement. Il nous faut distinguer tout d’abord les malentendus, ensuite les éliminer pour un meilleur futur du développement.
Mots-clés : petites et moyennes entreprises, Le marketing sur internet, erreurs et stratégies
摘 要 網絡營銷是一種新型的營銷手段，在實施的過程中，企業難免出現一些誤區，或多或少地影響了網絡營銷這種最新型、最有前景的營銷手段的發展。要幫助民營企業縮短漫長的摸索過程，首先需要消除的是民營企業對網絡營銷的一些誤解，然後再把其從誤區中引領出來，讓網絡營銷逐漸為越來越多的企業所認識，隨著網路逐漸的平民化，越來越多的中小型企業已經開始感覺到，是到了該試試網絡營銷的時候了。
關鍵詞：中小型企業；網路營銷；誤區對策；策劃服務
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PDFDOI: http://dx.doi.org/10.3968/j.ccc.1923670020060201.005
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Copyright (c) 2010 Xin SUN, Wen-jin WU
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