Application of Multimodal Discourse Analysis in Intercultural Communication Teaching

Fangpeng GAI

Abstract


Multimodal discourse analysis as a term flourished in 1990s in western countries (Zhu Yongsheng, 2007) and in the following years, multimodal approach has been hotly discussed especially in the field of foreign language teaching. In recent years, Chinese scholars also have begun to pay attention to it and put it into teaching practice, but mostly focus on how to make use of this new approach in reading class. This paper discusses the importance and great significance of multimodality in intercultural communication. After the analysis of the current teaching situation, the author suggests methods to strengthen the function of multimodality in intercultural communication teaching in order to improve college students’ intercultural communication competence.

Keywords


Multimodality; Intercultural communication; College English teaching

References


Baldry, A. & Thibault , P. J. (2006). Multimodal Transcription and Text Analysis. London: Equinox.

Barthes, R. (1977). Image-Music-Text. London: Fontana.

Kress, G. (2010). Multimodality: a social semiotic approach to contemporary communication. New York: Routledge.

Kress, G. & Van Leeuwen, T. (2006). Reading images: the grammar of visual design (pp. 21). London: Psychology Press.

Ministry of Education of the People’s Republic of China (2007). College English curriculum requirements. Beijing: Tsinghua University Press.

Samovar, L. A. & Jack, M. (1998). Oral communication: speaking across cultures. Boston: The McGraw Hill Companies Inc.

Samovar, L. A., & Porter, Richard, E. & Stefani, L. (2000). A communication between cultures. Beijing: Foreign Language Teaching and Research Press.

Van Leeuwen, T. (2001). The handbook of visual analysis. London: Sage.

Van Leeuwen, T. (2005). Introducing Social Semiotics (pp. 281). London: Rroutledge.

Gibbon, Dafydd (2000). Handbook of Multimodal and Spoken Dialogue Systems. Boston: Kluwer Academic Publishers.

Zhu Yongsheng, (2007). Theory and Methodology of Multimodal Discourse Analysis. Foreign Language Research.




DOI: http://dx.doi.org/10.3968/j.ccc.1923670020130902.1254

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