A Study on Employee Loyalty of Small and Medium-Sized Enterprises in China Under the Influence of the COVID-19

Zhiyi LIU

Abstract


COVID-19 has a huge impact on the small and medium-sized enterprises in the whole country, and it also tests the emergency response ability of the small and medium-sized enterprises in the face of public health emergencies. This paper explores the influence of entrepreneurship and policy support on the loyalty of employees in small and medium-sized enterprises and its intermediate mechanism. Through the online questionnaire survey of 248 employees in small and medium-sized enterprises, we use SPSS20.0 software to conduct empirical research on the effective questionnaire data. The results show that entrepreneurship and policy support have a positive impact on employee loyalty in small and medium-sized enterprises, and employee satisfaction plays an intermediary role in Entrepreneurship and employee loyalty, policy support and employee loyalty. This paper puts forward policy countermeasures and suggestions, which are bound to have important theoretical value and practical guidance for improving the loyalty of employees in small and medium-sized enterprises and reducing the turnover rate during the epidemic from the perspective of entrepreneurship and policy support.


Keywords


Small and medium-sized enterprises; Employee loyalty; Policy measures; COVID-19

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DOI: http://dx.doi.org/10.3968/12254

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