On the Sustainable Development of Cultural Tourism of Chinese Ethnic Minorities at the Age of Tourism

Abstract

Many ethnic minority groups still reserve their own original cultures at their towns and villages in west China. In the age of tourism, these original cultures become great tourist attractions, and ethnic minority villages and towns become tourist destinations. The adaptive exploitation of ethnic minority cultures means commoditizing these original cultures for tourists’ consumption on the condition of protection. Discovering and arranging ethnic minority cultures is the base of protection and exploitation. The main types of the adaptive exploitation of ethnic minority cultures are as follows: displaying on stages, exhibiting in the museums, and designing cultural activities for tourists’ experiences, and, producing souvenirs with ethnic minority cultural characteristics for tourism consumers.