A Study of the Strategies Adopted by Italian Enterprises in China for the Protection of Intellectual Property

Abstract

Italy is a major manufacturing exporter. The export revenue takes up a significant proportion of its national income to which exported commodities of Italian brands contribute a great deal. This is why the Italian authority has been making continuous efforts to crack down on intellectual property infringement for the protection of Italian exports and ultimately the stability of the Italian economy. Once entering the Chinese market where counterfeit consumer goods go rampant, Italian enterprises have the urge to fight against different kinds of counterfeiting under the intellectual property laws so that the trustworthiness among consumers and the benefits brought by intellectual property rights protection can be maintained.