An Empirical Study of Service Innovation’s Effect on Customers’ Re-purchase Intention in Telecommunication Industry

Ke-yi WANG, Lin-lin LIU

Abstract


Based on the review of the relevant researches in the field of repurchase intention as well as the field of service innovation, this research analyzed the Service Innovation’s Effect on Customers’ Re-purchase Intention in Telecommunication Industry, and developed the Theoretical model. And 198 users of mobile telecommunication were chosen for our investigation. The result shows that service innovation made by the operators in telecommunication industry has important effect to users’ intention when they are in need to repurchase the mobile telecommunication. Key words: service innovation; repurchase intention; telecommunication industryRésumé: Sur la base des études appropriées dans le domaine de l'intention de rachat, et dans le domaine de l'innovation des services, cette recherche a analysé l'effet de l'innovation des services sur l'intention de rachat des consommateurs dans l'industrie de télécommunication, et a développé un modèle théorique. 198 utilisateurs de télécommunication mobile ont été choisis pour notre enquête. Le résultat montre que l'innovation des services effectuées par les opérateurs dans l'industrie de télécommunication a un effet important sur l'intention des consommateurs quand ils sont dans le besoin de racheter la télécommunication mobile.Mots-clés: innovation des services, intention de rachat; industrie de télécommunication

Full Text:

PDF


DOI: http://dx.doi.org/10.3968/j.css.1923669720100605.023

Refbacks

  • There are currently no refbacks.


Copyright (c)



Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/css/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

 

Canadian Social Science Editorial Office

Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture