Public Relations and Customer Service

Salwa Mohammed Aamer, Salma Obaid Al Shamsi, Maryam Ateiq Kendi, Thamna Hamad Al Darei, Aysha Rashed Al Shamsi

Abstract


This paper discover the PR roles in the customer relation issues, the purpose and benefit, what is the tools for PR. Also, it aims to investigate how you can people evaluate department of PR (customer serves) and the plan of PR. the literature review included background about the main work of public relation and customer service duties. Researchers used the survey methods and collect the data in the UAE PR offices. They found that there is a relationship between PR services and satisfying public needs.


Keywords


Customers service; PR duties; Function of PR; Public’s needs

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DOI: http://dx.doi.org/10.3968/n

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