Cognition and Audiences of Visual Language in Display Design

Dongfeng LIU

Abstract


The audiences’ browsing and reading on environmental information of exhibition space are actually one kind of cognitive activity, which is done mainly through understanding on visual language and associative activities. Therefore, studies on cognition of visual language of display design and on audiences of exhibition activities will make great contributions to propagation of display design and exhibition information, as well as to realizing the exhibition effects. This paper conducts studies mainly in terms of exhibition visual language cognition, visual observation and experience mode analysis, audiences in the exhibition visual environment, the audiences’ media participation, etc..

Keywords


Display design; Visual language; Cognition; Studies on audiences

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References


Arnheim, R. (1998). Art and visual perception. Chengdu: Sichuan People’s Publishing House.

Engelkamp, J. (1997). Psycholinguistik. Shanghai: Shanghai Translation Publishing House.

Gehl, J. (1992). Life between buildings: Using public space. Beijing: China Architecture & Building Press.

Govers III, F. X. Display design for critical decision Making in a virtual reality environment. SGI.

Messaris, P. (2004). Visual persuasion—the role of image in advertising. Beijing: Xinhua Publishing House.




DOI: http://dx.doi.org/10.3968/j.hess.1927024020130502.2730

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