Development Countermeasures of Industrial Tourism in the Northeast China

Abstract

The Northeast Region is a well-known old industrial base in China. The research of industrial tourism of the northeast region and the creation of attractive industrial tourism products have important significance when it comes to the inheritance of the industrial civilization and the revitalization of the old industrial base of northeast region. Through SWOT analysis of industrial tourism of the northeast region, we found that the development of the industrial tourism in Northeast region has such advantages as environment competitiveness, regional advantages, industrial basis advantages and enterprise strength; the disadvantages are the obstacles of the system, the lag of the development, the singleness of the structure, the drab of products, the indeterminacy of the objectives, the inaccuracy of the orientation, and the ill management, etc.; the opportunities are the favorable policy conditions, and the increase of the consumer demand; the threats are that the industrial tourism market order needs further norms and the competition in the industrial tourism market has increased. Based on this analysis result, the W-O stability strategy and the S-O growth strategy are put forward to provide reference for advancing the development of industrial tourism in Northeast China, and promoting northeast economic growth of tourism.
Key words: Northeast region; Industrial tourism; SWOT analysis