The Role of Physical Environment in Consumers’ Relationship with a Retail Outlet Offering a Regional Product

Amira Ben Messaoud, Mohsen Debabi

Abstract


This paper reports the results of a quantitative study that examined the effect of a store’s physical environment on consumers’ relationship with a retail outlet. The results retained most of our research hypotheses. We found that a design with references to regional products positively influences consumer attachment to the point of sale. However, atmospherics have no significant impact on loyalty to the point of sale.

Keywords


Retail; Atmospherics; Regional product; Design; Brand loyalty; Commitment; Attachment

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DOI: http://dx.doi.org/10.3968/8625

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