University Soft Power: Meaning and Strategy of Construction from the Perspective of “Harmony” Culture

Abstract

University management contains the construction and promotion of soft power, which needs the support of excellent culture. The study of Chinese universities’ soft power should be placed under the vision of Chinese traditional culture. As the quintessence of Chinese traditional culture, the “harmony” culture- the ideological origin of the modern management, bears the characteristics of inclusiveness in spiritual realm, morality in judging the right and the wrong, development in value-orientation, and the balance in achieving methods, etc.. The construction of university soft power under the vision of “harmony” culture meets the demand to unify the overall characteristics of the Chinese traditional culture and the integrated layout of soft power construction, and also meets the requirement to fulfill the value of Chinese traditional culture with cultural consciousness, thus can realize the combination of cultural value of “harmony” with university value’s rebuilding, helps to exert university’s function. On the strategy of university soft power construction, it needs to answer the fundamental questions such as “meanings of university”, “functions of university”, “aims of university” by rebuilding university spirit, inheriting and guiding advanced culture, elaborating “tsuneyo and full utility” in present circumstances under the guidance of “harmony” culture.

Key words: University; Soft power; “Harmony” culture; Significance; Strategy