Group Identification on LinkedIn: A Professional Group Study

Abstract

The research investigates how a LinkedIn group affect the factors that lead to group identification and group supportive behaviors. The results of a field study of a LinkedIn HR professional group members suggest that members of LinkedIn groups identify on the basis of selfcategorization, affective commitment, and group selfesteem. In which the group operates and the attractiveness of group members. Also, whereas self-categorization is the most important factor leading to identification for members of the LinkedIn groups. In addition, the study found a strong association between the strength of group identification and the incidence of group supportive behaviors on LinkedIn. The research has important implications for organizations using LinkedIn group to build strong relationships with its members.
Key words: LinkedIn group; Group identification; Social identity