Research on Staff loyalty of Creative Industries Enterprise from the Perspective of stakeholder

Jinbing LI, Yuqi HAN, Jiajun ZHU

Abstract


Abstract: This article from the perspective of stakeholders, learned theory of stakeholders, creative industries, staff loyalty and staff loyalty level; established index system for evaluating employees loyalty of creative industries; through the fuzzy comprehensive evaluation method and examples of Wuxi enterprises of the creative industries, did quantification and applied research to index system.
Key words: Stakeholder; Creative Industries; Staff loyalty

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DOI: http://dx.doi.org/10.3968/j.mse.1913035X20090302.003

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