The Analysis of Increasing China Network Media’s International Communication Impact

Ailing WANG, Xiaonan HONG

Abstract


Network media’s Peer to Peer technology leads directly to the dissemination ideas “decentralized” and “disembedding mechanism”, which provides a more open and free information service platform for all countries’ cultural soft power transmission. At present, in the global Internet information pattern, China has initially established its own sound channels and formed “6 + 3” foreign broadcast pattern. However, due to the short development time of foreign news sites, and the publicity strategy of Chinese style, which makes the credibility and influence of the external medium limited, this paper proposes to balance the proportion of domestic and international news, to establish the objective news discourse system, to make it close to an international audience of language and cultural characteristics as well as to strengthen international cooperation, in order to improve the English news sites’ capabilities of external communication.

Key words: China network media; External communication; Soft power; Impact


Keywords


China network media; External communication; Soft power; Impact

References


[1] Singapore United Morning Post (2011, January 29). Global Internet Users Exceeded 20 Million, Mobile Phone Users over 5 Billion. The International Media, (2), 30.

[2] 29th China Internet Development Statistics Report (2012, January 16). China Internet Network Information Center. Retrieved from http://www.cnnic.cn/research/bgxz/tjbg/201201/t20120116_23668.html

[3] Robert O. Keohane, & Joseph S. Nye Jr. (1998). Power and Interdependence in the Information Age. Foreign Affairs, 77(5), 84.

[4] Naisbitt, John (1996). Affect the World’s Major Trend in Asia. Set out the Future Development, (1).

[5] Generic Top Level Domain Name Means the End of the Top-Level Domain Setting as COM, NET, ORG, etc..




DOI: http://dx.doi.org/10.3968/j.mse.1913035X20120604.ZR0177

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