Images of Products With Chinese Characteristics: Based on a Qualitative Study

Wei LIU, LI Qian

Abstract


China’s products fall into two general categories: The products made in China and the products with Chinese culture as its core illustrating the essence of Chinese culture. “Made in China” is far from covering the concept of the “products of China”. From the perspective of cognitive science, the survey aims at how the general French public takes Chinese products, and, in particular, the image of products with Chinese characteristics.

Keywords


Products of Chinese culture; Items with Chinese characteristics; Image of food

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References


Boulding, K. E. (1959). National images and international systems. Journal of conflict Resolusion, 3(2).

Chen, X. M. (2000). Méthodologie qualitative et recherches en sciences sociales. Beijing: Educational Science Publishing House.

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Li, C. X. (2012). Mirror image of “made in China”: A study from the perspective of risk society. Beijing: China Social Sciences Press.

Wang, X. L., & Han, G. (2010). Research on “made in China” and national image. Chinese Journal of Journalism & Communication, 9.




DOI: http://dx.doi.org/10.3968/%25x

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