What is in a Nickname? Nicknames and Identity in the 2010 Football World Cup in South Africa

Emad Awad

Abstract


This study is an analysis of the nicknames of the football teams that participated in the 2010 football World Cup which took place in South Africa. The objective is to explore how countries and nations emphasize and substantiate their identity using nicknames. Concepts like audience design and mask theory are employed to account for how nicknames are formed. The Critical Discourse Analysis (CDA) provides a theoretical as well as empirical basis for the analysis of the data.

Keywords: Nicknames; Sports language; Audience design; CDA


Keywords


Nicknames; Sports language; Audience design; CDA



DOI: http://dx.doi.org/10.3968/j.ccc.1923670020120803.2930

Refbacks

  • There are currently no refbacks.


Copyright (c) 2012 Emad Awad

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: [email protected]; [email protected]; [email protected]; [email protected]

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:[email protected]; [email protected]

Copyright © Canadian Academy of Oriental and Occidental Culture