Cross-Cultural Communication
What is in a Nickname? Nicknames and Identity in the 2010 Football World Cup in South Africa
Abstract
This study is an analysis of the nicknames of the football teams that participated in the 2010 football World Cup which took place in South Africa. The objective is to explore how countries and nations emphasize and substantiate their identity using nicknames. Concepts like audience design and mask theory are employed to account for how nicknames are formed. The Critical Discourse Analysis (CDA) provides a theoretical as well as empirical basis for the analysis of the data.
Keywords: Nicknames; Sports language; Audience design; CDA
Keywords
DOI: http://dx.doi.org/10.3968/j.ccc.1923670020120803.2930
Refbacks
- There are currently no refbacks.
Copyright (c) 2012 Emad Awad
This work is licensed under a Creative Commons Attribution 4.0 International License.
Share us to: 
Remind
We are currently accepting submissions via email only.
The registration and online submission functions have been disabled.
Please send your manuscripts to [email protected]，or [email protected] for consideration. We look forward to receiving your work.
Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).
CROSS-CULTURAL COMMUNICATION Editorial Office
Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Website: Http://www.cscanada.net; Http://www.cscanada.org
E-mail:[email protected]; [email protected]
Copyright © Canadian Academy of Oriental and Occidental Culture 
