Problems of Cultural Industry Development in Jilin Province and Countermeasures

Abstract

Nowadays, “new governance” and “network governance” become more and more popular. When the government draws up some policies and tries to improve local economic development, a large number of local culture industries and culture festivals are prospering. The cultural industry is a sunrise industry in the 21st century, and it is also the driving force for social progress.Especially with the rapid development of economy in Jilin province of China, more and more people focus on it. But many problems happen during the construction of culture industry because of different factors. In this paper, we have carried on the elaboration from several aspects to the cultural industries development and the brand management in cultural consumption and cultural industry’s development. We show the conception of cultural industry, and then we analyze the status quo and find what happened in the area. Finally, we put forward some of the suggestions and countermeasures which are suitable for the development of cultural industry which are Based on the analysis of the problems.