On Translation Strategies of Intercultural Communication of Chinese Culture

Zhijiao FENG

Abstract


The cross-cultural communication of Chinese culture is a gradual and in-depth process. This paper holds that the translation strategies of Chinese culture overseas are disparate in different phases. In the initial stage, domestication is the preference for translators because it caters to the reading expectation of target readers; during the development period of translation, an integration strategy is taken into account for both cultural communication and readers’ expectations; In the booming period of cultural communication, foreignization is the prior choice for transmitting the authentic Chinese culture overseas and allowing target readers appreciate the charm of Chinese culture.


Keywords


Chinese culture; Cross-cultural communication; Translation strategies

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References


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DOI: http://dx.doi.org/10.3968/12112

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