Interpersonal Function of Mood and Modal System in English Commercial Advertisements

Hongxia ZHANG

Abstract


This paper studies the mood and modal system and its interpersonal function of language in English commercial advertising on basis of Halliday’s systemic-functional grammar theory. Starting from the examples of English commercial advertisements，this paper analyzes the characteristics of its mood system and modal system respectively, and concludes the three specific interpersonal functions of mood modal system in realizing the purpose of English commercial advertisements.


Keywords


English commercial advertisements; Mood system; Modal system; The interpersonal function

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References


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DOI: http://dx.doi.org/10.3968/12319

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