On Online Business English Curriculum and Cultural Communication

Hongxia CEN

Abstract


This paper studies on curriculum design and practice based on learning activities. It presents an overall principle and guiding ideology on web-based courseware--<<Starting Business English>>. According to practice, it introduces the function of web-based courseware and concludes two revelations to be used: They are practice and application; Insist on openness of web-based courseware.

Key words: Soft power; Business English; Cultural communication

Keywords


Soft power; Business English; Cultural communication

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DOI: http://dx.doi.org/10.3968/j.hess.1927024020120201.Z6R105

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