Investigating the Influence of Relationship Quality on Passengers’ Loyalty in Airline Industry

Akram Hadizadeh Moghadam, Akbar Alam Tabriz, Gholam Hosein Khorshidi, Amir Mohammad Menhaj

Abstract


The aim of the present study is to understand the impact of relationship quality on passenger’s loyalty in the context of the airline services. It contributes to the body of knowledge in the area by investigating the structural relationship among the dimensions of relationship quality (satisfaction, trust, commitment, and service quality) and the dimensions of loyalty (affective, cognitive, and behavioral). The study is based on responses from 500 passengers in 2013. Structural Equation Modeling was applied to study the impact. The results show that satisfaction, trust, commitment and service quality, the determinants of relationship quality, are positively associated with passenger loyalty dimensions involving affective, cognitive, and behavioral.
Key words: Relationship quality; Loyalty; Airline industry; Passenger

Keywords


Relationship quality; Loyalty; Airline industry; Passenger

Full Text:

PDF


DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c)



Share us to:   

Reminder

We are currently accepting submissions via email only.

The registration and online submission functions have been disabled.

Please send your manuscripts to [email protected]，or  [email protected]  for consideration. We look forward to receiving your work.



 Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).

 INTERNATIONAL BUSINESS AND MANAGEMENT Editorial office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mail: [email protected]

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures