Strategic Environment Analysis Using DEMATEL Method Through Systematic Approach:

Abstract

A combined model for Environmental Analysis (EA) in strategy formulation process is presented in this paper. EA is the critical element in strategic planning. Because of direct effect on quality of results, different quantitative or qualitative approaches have been developed. In this paper, steps of EA using values tools such as System Dynamics, expert panels, DEMATEL method, designed and explained in the integrated model. In first step, all different factors are identified and classified, and then using a questionnaire, related factors are listed. The causal model identifies the main causes and effects. DEMATEL method specifies priorities of each factor. By using the influenced-influencing matrix, key factors will be determined. In all stages, panel of experts plays complementary and approval role. Finally we applied this model in strategic planning processes of an energy research institute in Iran as a case study. Key words: Environmental Analysis; Systems Approach; Causal loop diagram; DEMATEL Method; Expert Panels