An Analysis of the Factors Influencing Chinese Cultural Product Export

Abstract

With the acceleration of the process of economic globalization, cultural exchanges among countries have become increasingly frequent, and cultural industry has become one of the main indicators of a country’s comprehensive national strength. In recent years, China’s cultural industry development capacity has been gradually increased, the level of cultural products exports continues to increase. However, compared with developed European countries and the United States, China’s cultural industry development started late and the trade deficit of cultural products has been existing all the time. This paper mainly analyzes the factors influencing Chinese cultural product export and puts forward the measures to promote the export of Chinese cultural products.