Research on the Necessity and Countermeasures for Improving the Translation of English Public Signs in 4A Scenic Areas in the Aksu Prefecture under the Background of Ecotourism

Abstract

The Aksu Prefecture is located in the southern of the Xinjiang Uygur Autonomous Region. With a profound cultural heritage, unique natural scenery, and brilliant folk culture, it is known as the “Jiangnan beyond the Great Wall”. In recent years, the Aksu Prefecture has vigorously developed ecological tourism, and the tourism industry has achieved leapfrog development. The popularity and reputation of the unique tourism brand “Silk Road Ancient Qiuci Magical Aksu” are constantly improving, and more and more tourists are coming to Aksu for tourism. Public signs mainly refer to text and image information used to achieve communication purposes in public places, serving as a reminder to the public. Scenic area public signs are the main window for tourism publicity (Xu, 2016), while the translation of English public signs in the 4A scenic areas of the Aksu Prefecture is not satisfactory in terms of writing and translation standards. If there are problems with the English translation of public signs, it not only brings inconvenience to foreign tourists but also damages the brand image of the scenic areas. This article first provides an overview of research on the translation of public signs, and then lists the problems in the translation of English public signs in 4A scenic areas in the Aksu Prefecture. It analyzes the necessities of improving the translation of English public signs in 4A scenic areas in the Aksu Prefecture under the background of ecotourism, and finally proposes corresponding countermeasures for the translation of English public signs in 4A scenic areas in the Aksu Prefecture.